Media: Film, Integrated, Design.
Advertised brand: Hellmann's
School: Miami Ad School, Miami
Art Director: Nidal Koteich, Lisette Azulay
Copywriter: Ranjana Naik
Published: March 2018
Synopsis:
We Are On The Side Of Food.
While the majority of us simply bin these outer layers without a second thought, it has been verified that eggshells carry some serious nutritional worth.
Just a single shell provides around two grams of calcium.
Hellmann's is on the side of food. So, why waste something so beneficial?