Helly Hansen has launched its inaugural digital-first campaign promoting its new ‘alive’ message to drive brand awareness and affinity amongst skiers. The integrated creative and media strategy has been developed collaboratively between WPP’s Grey and Maxus, and the activity will run across the UK, US, Canadian, Swedish and Norwegian markets.
Director of Brand Marketing (Helly Hanse): Joumana Løvstad
Global Planning Partner (Grey): Alistair Green
Worldwide Head of Planning (Maxus): Nick Vale
Agency: Grey London