Media: TV
Category: Retail services
Client: HEMA
Production: HALAL
Country: Netherlands
Director: Johan Kramer
Director: Andreas Pasvantis
Producer: Francine van der Lee
Producer: Judith Engels
Executive Producer: Christel Hofstee
DoP: Tim Kerbosch
DoP: Douwe Hennink
DoP: Pauline Skoreng
Concept Development: SWEET x HALAL
Edit: Annelien van Wijnbergen / Kapsalon
Grading: Joppo/ De Grot
Music: Sizzer
Sound: HaaiFaaiDeluxe
Animation: From Form, Maria Walnut, Lieke Janssen
Published: May 2018
Synopsis:
Dutch retail chain HEMA unveils 'HEMA qualities', a 360-campaign about and for its fans. For more than 90 years, the household name has been part of its consumers' lives. Highlighting the different ways in which HEMA has become an integrated part of Dutch society, creative agency SWEET partnered with production company & photography agency HALAL to search for and tell the real HEMA stories.