Advertiser: HEMORIO
Agency: HEADS PROPAGANDA
Category: Short Format Internet Film
Advertising campaign: WATING FOR LIFE
Music: Account Music Manager: Larissa Storch
Animation: Amanda Grazini
Director: Daniel Semanas
Producer: Egisto Betti
Account Supervisor: Gabriela Duarte
Animation: Guma
Copywriter: Gabriel Sotero
Other Credits: Guma
Producer: Juliana Miranda
Animation: Paulo Stoker
Art Director: Silvio Medeiros
Creative Director: Silvio Medeiros
Music: Singer: Izadora Molinari
Music: Composition And Musician: Teco Fuchs
Agency Producer: Fabiano Proença
Animation: Daniel Semanas
Other Credits: Daniel Semanas
Creative Director: Fábio Miraglia
Creative Director: Flávio Medeiros
Account Manager: Letícia Machado
Sound Design/Arrangement: Lua Nova Audio Producer
Other Credits: Paulo Stoker
Other Credits: Storyboard And Conception: Amanda Grazini
Account Manager: Thaís Casaes
Sound Design/Arrangement: Sound Effects: Edu Jimenez
Brief Explanation
A animation that uses the YouTube time-line bar to create a link between the waiting time and the importance of getting blood to those who need it. The blood leaves the veins of the donor and enter the timeline bar, as if it were an extension of the catheter, until it reaches the patient, who returns to life.