In 2012, Hennessy introduced the world to the Wild Rabbit a metaphor for one's inner drive to succeed through its immersive "Never stop. Never settle." campaign featuring Manny Pacquiao, Martin Scorsese and Erykah Badu. This year, Hennessy and Droga5 juxtapose three men from different eras with their own relentless pursuits in "The Man Who Couldn't Slow Down" the story of 1920s speed record chaser, Sir Malcolm Campbell. Campbell broke the world land-speed record 9 times, shattering the 300mph speed barrier in the process.
Category: Automotive
Client: Hennessey
Agency: Droga5, New York
Country: United States of America
Director: Martin de Thurah
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Paul Bichler
Copywriter: Felix Richter
Art Director: Alex Nowak
Producer: Shada Shariatzadeh
Producer: Amanda Slamin
Producer: Guin Frehling
Producer: Sam Kilbreth
Producer: Karen O’Brien
Executive Producer: Sean Costelloe
Executive Producer: Zack Rice
Executive Producer: Melissa Culligan
Executive Producer: Joanne Ferraro
DoP: Kasper Tuxen
Head of Integrated Production: Sally-Ann Dale
Head of Broadcast: Ben Davies
Chief Strategy Officer: Jonny Bauer
Group Strategic Director: Donny Jensen
Strategic Director: Veda Partalo
Group Account Director: Whitney Radia
Group Account Director: Nick Simons
Account Manager: Bola Adekoya
Editor: Leo Scott
Assistant Editor: Stephanie Crane