Category: Beauty
Media: Film
Brand: Herbina
Agency: SEK
Geo: Finland
Advertising Agency: SEK, Helsinki, Finland
Art Director: Heli Roiha
Copywriter: Annu Terho
Account Director: Laura Mertano
Producers: Anssi Perttala, Peter Hortling
Director: Miikka Lommi
DOP: Johan Wasicki
Editor: Vesa Tiukkanen
Music: Kalifornia-Keke
Grading: Grade One
Published: October 2018
Synopsis:
Finnish cosmetic brand called Herbina is inspired not only by the pure Finnish nature but also by Finnish women’s nature. As we all know Scandinavian women are independent, equal and strong inside and out. We wanted to reveal a true nature of Finnish women and create cosmetic advertising that uses ax instead of photoshop.