Brand: Hering Store
Media: Online
Category: Retail Services
Agency: BETC
Geo: Brazil
Hering Store: SnapBlackFriday
Our mission was get featured on Black Friday and also position Hering, a traditional clothing brand in Brazil, as cool and current for the younger crowd. So, along with Steal The Look, a leading fashion portal, we offered exclusive deals to the clients through a game based on the temporary availability of the content on Snapchat.
Advertising Agency: BETC, São Paulo, Brazil
Creative Director: Erh Ray
Art Directors: Chico Zuccato, Leandro Moreira, Manuela Sanchez, Isabela Valentini
Copywriters: Tiago Melchior, Rodolfo Barreto
Additional credits: Gal Barradas, Amora Marzulo, Sergio Terçarolli, Natália Rocha, Mariana Demarche, Patricia Mota, Lany Corredato, Grazzi Ferraz, Edson Amaro, Rita Calheiros