Agency: Arnold NYC
EVP Chief Creative Officer: John Staffen
Group Creative Director/Art Director: Kate Wadia
Copywriter: Meghan Williams
Designer: Nate Guillard
Senior Producer: Jennifer Picarelli
Associate Producer: Marianne Toniolo
Production Company: Kommitted, Santa Monica
Director: Nathan McGuinness
Executive Proudcer: Marc Siegel
Line Producer: Jodi Fisher
DP: Dan Mindle
Animation/Visual Effects: Asylum
Animation Director: Piotr Karwas
CG Supervisor: Jason Schugardt
VFX Supervisor: Paul O'Shea
EP: Michael Pardee
Bidding Producer: Mike Hanley
Animators: Craig Van Dyke, Michael Warner
Conceptual Designer: Jeff Julian
Lead Lighter: Matthew Maude
Lighters: Brer St. Clair, Dan Abrams
CG Producer: Jeff Werner
VFX Producer: Diana Cheng
Nathan McGuinness of Kommitted exposes our inner chocolate obsession with a delicious :30 for Hershey's via Arnold NYC.
With VFX expertise by way of Asylum, McGuiness is able to showcase the merriment that goes into producing each and every mouthwatering Hershey's Kiss. Opening with a churning vat of delectable milk chocolate, the Kiss is born. After being shaped, it's then hurled into its iconic silver wrapping. Down and around a giant slide it goes, landing smoothly in a barber's chair where it checks itself out. Showered by cheers and well wishing paparazzi of other Kisses, a machine flings the superstar into one of three predetermined destinations. The job of the kiss is fulfilled; when it's chosen by a young boy and handed off to his mother, whose elated face says it all.