Category: Automotive
Media: Experiential
Brand: DS
Agency: Marcel
Geo: France
Advertising Agency: Marcel, Paris, France
Chief Executive Officer: Charles Georges-Picot, Pascal Nessim
Creative Chairman: Anne de Maupeou
Chief Creative Officers: Dimitri Guerassimov, Fabien Teichner
Digital Creative Director: Lionel Bui
Art Directors: Clément Sechet, Margaux Marie
Copywriter: Antonin Jacquot
Head of Design: François Prost
Managing Partner / Chief Strategy Officer: Nicolas Levy
Strategic Planning: Séverine Bavon
Director of International Business: Alberto Scorticati
Group Account Director: Nathalie Do Dang Vinh
Account Director: Arthur Lenfant
Account Executive: Thibaud Muratyan
TV Producer: Cleo Ferenzi / Prodigious
Film Production: Standard
Director: Fabien Teichner
Producer: Julien Pasquier
Post-Production: Nightshift
Sound Production: Prodigious
Music: Empire of the Sun
Published: April 2017
Description:
For the arrival of DS 3 Ines de la Fressange and DS 4 Crossback Moondust at dealerships in France, DS Automobiles and agency Marcel launch a new digital advertising campaign called "#HiddenTrack".