Hishgad, the Israeli scratch and win cards with a new ad, in which a man is seen in his fantasy journey in the nature climbing volcano mountain, fishing giant fish and even sailing on a crocodile. in the end the man awakes from his dream in his dreamy family vacation.Agency: Gitam BBDO Israel
Title: Dreams
Brand: Israel Lottery
Media: TV
Category: Entertainment & leisure
Client: Pais - Israeli Lottery
Product: Hishgad - Scratch card
Agency: Gitam BBDO
Production: Gustavo Productions
Country: Israel
Director: Eli Sverdlov
Executive Creative Director: Shani Gershi
Executive Creative Director: Danny Yakobowitch
Creative Director: sagi blumberg
Art Director: Lena Shein
Art Director: Eitan Cohen
Copywriter: Oded Nadir
Copywriter: Asaf Halfon
Copywriter: Yael Apfelbaum
Exec Agency Producer: Omer Kandel
Photographer: Tobias Hochstein
Music: Tomer Biran
Executive Client Director: Keren Bachar Amitai
Account Supervisor: Einav Tenzer, Adi Schechter
Account Manager: Liron Batito
Executive strategy Director: Hillel Geiger
Planning: Hilla Tamir
Client advertising Executive: Chami Padan
Client Brand Manager: Avi Levi
Production company: Nadel Gustavo, Shir Enoch, Tair Mordeechai