HMV, the traditional home of music around the globe, has virtually disappeared from Hong Kong streets in recent years. And Nipper the dog â featured in HMVâs instantly recognizable logo â had once again lost a master whose voice he could listen to due to his homeless plight. But this summer, Nipper will find a new home at HMVideal â a new flagship experiential store opening first in Hong Kongâs fittingly named Entertainment Building in Central, before rolling out around the globe. To celebrate Nipperâs heartening reversal of fortune, McCann Worldgroup Hong Kong dramatized his current homeless situation. With a small nod to Hong Kongâs equally iconic âbag ladyâ, we recreated a homeless person on the streets of Central, with Nipper beside him, to tell caring passers-by the story of Nipperâs fall and coming rise and to urge them to help him find a new masterâs voice at HMVideal.
Category: Entertainment & leisure
Client: HMV
Agency: McCANN Worldgroup Hong Kong
Country: Hong Kong
Chief Creative Officer: Spencer Wong
Creative & Production team:
Paul Swee, Chris Fong, Philip Lee, Michael Li, James Reeves,
Calvin Chow, Leslie Wong, Jazon Chan, Chester Tang, Stanny Zhou, Wendy Ho, Michael Cheung, Michael Chan, Curry Leung, Meshiria Chan, King Liu, Kenson Chan