Category: Public Interest, NGO
Media: Film
Brand: Hohes C
Agency: Bold
Geo: Hungary
Advertising Agency: BOLD, Budapest, Hungary
Creative Directors: Peter Tordai, Eva Juhasz
Art Director: David Vass
Copywriter: Vaskova Anabela
Director: Peter Rudolf Kiss
Additional Credits: Cyd Films
Published: May 2017
Description:
For many years Hohes C was showcasing mums as caretakers, who provide kids with healthy fruit juice. We thought: it’s time to change this. Let’s give care back to the mums.
So, in 2017 exactly on Mother’s Day, we released a film. The response was overwhelming. People not only watched and shared the film, but they really took action - young people tagged their moms to invite them for a healthy jog.
Celebrities and opinion leaders supported our cause, shared their own stories and helped us to reach and mobilize more than 1 million. The cause became a real hot topic, people not only participated in it but even proposed different tips and programs on how we can give care back to our mums.