Holden has released a web film via AJF Partnership Melbourne to promote their electric car, the Volt. Filmed using 16 hidden cameras, the film shows what happened when unsuspecting customers at a petrol station were only charged $2.50 for their petrol â the same cost as recharging the Holden Volt. Since its release, the film has been viewed over 350,000 times on YouTube.
Category: Automotive
Client: Holden
Agency: AJF Partnership, Melbourne
Production: Crank Films
Country: Australia
Director: Nicholas Carlton
Director: James Lawler
Director: Shaun Crawford
Creative Director: Josh Stephens
Art Director: Richard Walker
Copywriter: Michael Skarbek
Production company: Crank Films
Executive Producer: Nigel Odell
Sound: Dmitri Golovko
Group Account Director: Jayne Brady
Account Director: Emily Pockley
Agency Producer: Jess van Roosendaal
Editor: James Lawler
Editor: Nicholas Carlton