We all love our smartphones. And while it's never a good idea to use them on the road, we need them with us everywhere we go, right? That's why Holden has teamed up with creative partners AJF Partnership to have some fun exploring the seamless integration between the new Holden Trax and our biggest can't-be-without-it obsessions.
The result? An entire campaign called 'Mobile Made' shot - you've guessed it - on a mobile phone. And we're not just talking TV ads. Everything you see in the entire campaign was captured exclusively on mobile phones - Billboards, Out-of-home, Outdoors, Digital and Social.
Category: Automotive
Client: Holden Australia/ Holden Trax
Agency: AJF Partnership
Country: Australia