Somewhere along the line, the competition has turned hardware soft. It's hardware, not software. While some are comfortable selling soft furnishings like occasional throw cushions, Aussie retailer Home Hardware thinks a true hardware store should resemble one, not an extension of the hardware aisle in the supermarket. So listen to the harder, more knowledgeable you and do the job properly. Come to the place thatâs giving hardware its balls back. Agency: Cummins&Partners.
Category: Retail services
Client: Home Timber & Hardware
Agency: cummins&partners
Production: Otto Empire
Country: Australia
Director: Justin Reardon
Executive Creative Director: Ben Couzens
Executive Creative Director: Jim Ingram
Art Director: Frank Trobbiani
Copywriter: Chris Ellis
Art Director: Aaron Lipson
Copywriter: Michael Davey
Producer: Elizabeth Rocka
Executive Producer: BILL DOIG
Executive Producer: Jo Defina
Sound: Dylan Stephens
Strategist: Adam Ferrier
Group Account Director: Rodney Mooseek
Editing Company: THE EDITORS
Agency Producer: Naomi Nienaber
Editor: Dave Whittaker
Account manager: Dom Counahan
Head of Marketing â Kevin Lillie
Brand Manager, Home Timber & Hardware â Terri Cain
Brand Specialist, Home Timber & Hardware â Neena Tulaskar