| Asia Pacific Advertising Festival (AdFest) 2016 | ||
|---|---|---|
| Film Lotus | Public Services & Cause Appeals | Bronze |
| Spikes ASIA 2016 | ||
| Film | Tv & Cinema Film: Charities & Appeals | Bronze Spike |
Company: Dentsu Plus Co., Ltd., Bangkok
Entry Title: 45 Kg
Brand: A.P. Honda Blood Donation
Advertiser: A.P. Honda Co.,Ltd.
Agency: Dentsu Plus, Bangkok
Chief Creative Officer: Subun Khow
Creative Director: Monchai Visuttinont
Copywriter: Sutassarin Ankumpoch/Subun Khow/Monchai Visuttinont
Art Director: Tanachai Sutthisereesakul
Account Management Director: Samira Thancharoenkit
Account Director: Thanisorn Baingern
Agency Producer: Vorawit Prakornkaew
Film Production Company: Sunshine-Etc, Bangkok
Director: Kumphol Witpiboolrut
Cinematographer: Prapope Duangpikool
Assistant Director: Thanakrit Wongwaraphan
Film Producer: Khanuengnit Wichitsakonkit
Editor: Manop Boonwipas
Sound Production Company: Cine Digital Sound Studio Co.,Ltd., Bangkok
Sound Designer: Terdsak Janpan
English Synopsis: As An Authorized Distributor Of Honda Motorcycle In Thailand, A.P. Honda Is Notably Known As A Great Contributor To Society In Which Actively Participates In Blood Donation Campaigns. With Dentsu Pluss Cooperation, We Were Assigned To Create Online Video, Which Help Raising Awareness For Blood Donation Among Those Donors Who Are In Different Stages Of Donation Lifecycle. Knowing That Not Only Blood Transfusion Plays A Vital Role In Saving Humans’ Lives, But Also We Want To Demonstrate How It Can Help People Around A Patient Such As Their Family Members Who Love Them Most And Await The Return Of Patients. The Video Dramatically Shows Touching Story, Which Will Make People Learn And Realize The Value Of Donation That Is Greater Than What They Are Thinking.