Category: Cars
Advertiser: HONDA AUTOMÓVEIS
Product/Service: HONDA
Agency: F/NAZCA SAATCHI & SAATCHI
Production Company: ZEPPELIN FILMES, São Paulo, BRAZIL
Date of First Appearance: Oct 21 2010
Chief Creative Officer: Fabio Fernandes
Creative Director: Fabio Fernandes/Eduardo Lima
Copywriter: Pedro Prado
Art Director: Rodrigo Castellari
Agency Producer: Igor Ferreira
Account Supervisor: Pedro Battesti
Advertiser's Supervisor: Alberto Pescumo Filho/Diego Fernandes
Producer: Zeppelin Filmes
Director: Rogério Souza
Editor: Francisco Antunes
Sound Design/Arrangement: Tesis/Silvio Piesco/Marco Vaz
Post Production: Edmundo Machado/Alexandre Caliari/Zeppelin Filmes
Account Manager: André Gustavo/Ricardo Bosco
Planner: Fernand Alphen/Utymo Oliveira
Cinematographer: Ralph Strelo
Other Credits: Locution By: Krissus
English Description
‘You, happier in a Honda’ is the motto of the retail film created by F/Nazca for Japanese car manufacturer Honda Automobiles. An agile and good-humored language renovates the retail communication in Brazil. Airplane begins with a close shot of the face of a happy man along with a soundtrack that says “I’m in paradise”. The camera moves back and we see that this man is on an airplane, sitting squeezed between an outstretched guy and a mother holding two babies that are crying non-stop. Yet, he is unshakable and keeps his eyes fixed on a Honda Automobiles publicity sticker placed just in front of him, glued to the tray on the seat of the airplane, dreaming about his next new car. The narration concludes: You, happier in a Honda