Honda: Honda

Credits & Description:

Client: Honda Australia
Product/Service HONDA
Entrant BLACKBIRD Sydney, AUSTRALIA
Idea Creation LEO BURNETT MELBOURNE, AUSTRALIA
Production BLACKBIRD Sydney, AUSTRALIA
Production 2 SCOUNDREL Sydney, AUSTRALIA
Nicholas Ponzoni Blackbird VFX VFX Supervisor / Creative Director
Michael Spiccia Scoundrel Director
Adrian Shapiro Scoundrel Executive Producer
Jason Williams Leo Burnett Melbourne ECD
Cinnamon Darvall Leo Burnett Melbourne Senior Broadcast Producer
Brief Explanation
We start on a couple meeting in an environment. The woman has a walking device. They join hands, and then we see that circling the couple are bikes and cars. Then as we move out from the circle we see more cars and a boat, a robot and then a plane overhead. The couple are always at the centre and represent the human centric design at the heart of all the Honda devices, vehicles and creations.