When asked how he created his marble miracles, Michelangelo replied, "The angel is already in there. All I have to do is set her free. It's a less is more situation." This seemed to be the perfect metaphor for the launch of Honda's new hatch that gives you more by using less.
Client: Honda New Zealand
Agency: Sugar Advertising - Auckland
Production Company: Flying Fish
Date Uploaded: 2010-10-18
Director: james barr
Director: Ali Vernon
Director: Sergio Guida
Account Director: Nicole Quin
Copywriter: Glenn Jameson
Producer: carne bidwill
DoP: John Toon
Country: New Zealand
Planner - Jeremy Johnston