Category: House, Garden
Media: Digital
Brand: Honda
Agency: Scorch London
Geo: United Kingdom
Advertising Agency: Scorch London, UK
Creative Director: Will Clark Smith
Creative: Alice Scruton
DOP: Simon Pinfield
Head of Production: Sarah Morris
Production Company: Scorch London
Producer: Gadi Cimand
Editor: Craig Smith
Head of Strategy: Duncan Ramsay
Account Manager: Sian Finnis
Published: March 2017
Description: Often our backyards tend to occupy one of the last spots on our to-do lists, and when we have a half hour to spare, the last thing we want to do is pull out the dusty old lawnmower from the garden shed and give the lawns a mow. But Honda Motors Europe’s robotic lawnmower means you can strike this task from your to-do list altogether.
Honda came to Scorch London with plans to promote its new Miimo HRM 3000 in a way that truly resonated with modern consumers. So, how did Scorch help them reach this objective? By creating, producing and delivering a digital campaign that spanned across Europe with five highly-targeted storylines. The campaign is made up of five full-length hero videos for YouTube, and five additional 30-second hero videos that were made specifically to meet the demands of Facebook and Instagram.