Campaign name: Horizon Zero Dawn
Client: Sony Interactive Entertainment France
Brand: Horizon Zero Dawn/ Playstation
Product: Video Game
Brand Management: Matias Moreira/ Jérôme Blazy
Agency: Biborg
Creative Director: François Girardot
Agency management: Valentin Hugon
Producers: Line Georges, Frédéric Paul
Date: March, 2017
Description:
For the online launch of Horizon Zero Dawn™, digital agency Biborg created five 5-second teasers depicting the devastation of major cities, now plunged 1000 years into the future, in a world overtaken by nature. Erosion by time - Paris, Rome, Berlin, Madrid, London - major metropolises, all transformed under the digital brush of the agency’s technical teams.