HORMEL BLACK LABEL bacon has launched its new campaign, "We’re Always The New Black" which continues their efforts to push bacon forward. The campaign partners with innovators in all fields including musician, actor and comedian Reggie Watts. Created by BBDO Minneapolis, the spot fuses Watts' love of bacon with his genre-busting style to bring to life an innovative musical experience using the sounds of bacon.
Media: Web Film
Category: Food
Client: Hormel
Agency: BBDO Minneapolis
Production: Traveling Picture Show Company
Country: United States of America
Executive Creative Director: Noel Haan
Art Director: Shannon Murphy
Producer: debra lustig
Assoc Creative Director: Allison Brink
Assoc Creative Director: David Mackereth
Executive Producer: Bill Smallacombe
Group Account Director: Paul Schmidt
Account Director: Scott Schraufnagel
Account Executive: Olivia Plaine