Hornbach: Hornbach Man Cave

Credits & Description:

Agency: Heimat Werbeagentur Gmbh
Brand: Hornbach Baumarkt Ag
Country: Germany
Hornbach, Head of Marketing: Thomas Schnaitmann
Hornbach, Head of Brand Communications: Julia Ziegelmann
Heimat, Chief Creative Officer + Creative Director: Guido Heffels
Heimat, Creative Director Digital: Gün Aydemir
Heimat, Senior Art Director: Jonas von Schwedes
Heimat, Senior Copywriter: Corbinian Hennies
Heimat, Copywriter: Nicolas Blättry
Heimat, Agency Producer: Katrin Kaiser
Heimat, Art Director: Lukas Kölling
Heimat, Account Supervisor: Tim Holtkötter
Heimat, Account Director: Frauke Bielefeldt
Heimat, Agency Producer: Franziska Lequen
Synopsis:
Brands are usually tangible in touchpoints like communication or in-store-experience. But when it comes to web-shops, most brands loose their uniqueness and become all the same. The big question for HORNBACH – the most distinguished DIY store in Germany, well-known for its manic passion for projects: How can we transport our core to the uniform world of webshops? The answer was simple: By driving to our webshop in a way, only HORNBACH could. In early 2016 HORNBACH launched a weekly web-content-series: “HORNBACH Herrenzimmer” (HORNBACH´s Man Cave). A room where everything is possible. Where male fantasies become reality – as crazy as they might be. Five tutorials on five crazy projects with a list of materials and tools needed, that directly linked to the HORNBACH webshop. This revolutionary one-click-webshop-experience made HORNBACH’s passion for crazy projects tangible online and helped raise online-sales by 17%, pushing the overall sales by +
5% for the whole quarter.