| One Show 2017 | ||
|---|---|---|
| Branded Entertainment | Experiential: Live Events | Merit |
| Mobius Awards 2016 | ||
| OUTDOOR | Retail Stores | CERTIFICATE |
| Eurobest Awards 2016 | ||
| Outdoor | Use Of Outdoor: Use Of Ambient Outdoor | Silver Eurobest |
| D&AD 2017 | ||
| Branding | Brand Experience & Environments | Graphite Pencil |
| PIAF 2017 | ||
| Media Engagement | - | Silver |
| Creative Branding | - | Gold |
| Clio Awards 2017 | ||
| Brand Design | Product/Service: Spatial Design | Silver |
| ADCE Awards 2017 | ||
| Promotions & New Media | Ambient Media | Gold |
Agency: Heimat Berlin, Germany
Client: Hornbach
Product: Diy Home Improvements Superstores
Entrant: Heimat Berlin, Germany
Title: Project Germany
Product/Service: Diy Home Improvements Superstores
Idea Creation: Heimat Berlin, Germany
Pr: Bureau N Berlin, Germany
Production: Partizan Berlin, Germany
Additional Company: Something Fantastic Berlin, Germany
Client Marketing Director: Thomas Schnaitmann (Hornbach)
Client Marketing Director: Julia Ziegelmann (Hornbach)
Chief Creative Officer: Guido Heffels (HEIMAT Berlin)
Creative Director: Guido Heffels (HEIMAT Berlin)
Creative Director: Teresa Jung (HEIMAT Berlin)
Art Director: Felix Pfannmüller (HEIMAT Berlin)
Copywriter: Marlon Fischer (HEIMAT Berlin)
Agency Account Supervisor: Tim Holtkötter (HEIMAT Berlin)
Agency Account Manager: Franziska Lequen (HEIMAT Berlin)
Designer (Pavilion): Elena Schütz (Something Fantastic)
Designer (Pavilion): Julian Schubert (Something Fantastic)
Designer (Pavilion): Leonard Streich (Something Fantastic)
Designer (Pavilion): Marius Helten (Something Fantastic)
Designer (Pavilion): Ruben Bernegger (Something Fantastic)
Designer (Pavilion): Charlotte Schönberger (Something Fantastic)
Coordination: Peter Cachola Schmal (Deutsches Architekturmuseum)
Curator: Oliver Elser (Deutsches Architekturmuseum)
Agency Producer: Kerstin Heffels (HEIMAT Berlin)
Director: Jan Hendrik Becker
Director of Photography: Steffen Hammerich
Additional Camera: Jonas Schubert (HEIMAT Berlin)
Additional Camera: Enno Heffels (HEIMAT Berlin)
Executive Producer: Moritz Merkel (Partizan)
Producer: Swenja Babucke (Partizan)
Sound Design: Martin Woost
Post Production: Geza Pieruschka
Telecine: Mathias Geck
Music: Thomas Berlin
Photographer: Rüdiger Nehmzow
Brief Explanation
In collaboration with Germany’s Foreign Office, we transformed a listed building into an iconic and thought provoking signal. Even where advertising was forbidden.
With the project itself.
Project Germany:
A construction site, made to unite. Where craftsmen from every nation started their collaborative work. Creating four additional entrances from all sides, inviting everyone into the highly discussed and controversial building.
Showing the new state of mind of an entire nation. And giving an entire country
a brand new image.