Hornbach: You Are Alive. Do You Remember? [Case film] 2

Credits & Description:

Agency: Heimat Werbeagentur Gmbh
Brand: Hornbach Baumarkt Ag
Country: Germany
Hornbach, Head of Marketing: Thomas Schnaitmann
Hornbach, Head of Brand Communications: Julia Ziegelmann
Heimat, Chief Creative Officer + Creative Director: Guido Heffels
Heimat, Agency Management Executive: Matthias von Bechtolsheim
Heimat, Agency Management Executive: Maik Richter
Heimat, Agency Account Superviser: Tim Holtkötter
Heimat, Agency Account Manager: Franziska Lequen
Heimat, Senior Art Director: Felix Pfannmüller
Heimat, Senior Copywriter: Marlon Fischer
Heimat, Junior Art Director: Marco Bienek
Heimat, Junior Copywriter: Mo Sadeghi
Synopsis:
In 2016, HORNBACH identified one key insight: In our digital world, people more and more forget about the physical satisfaction while working on a project with bare hands. So, HORNBACH created the first tangible website ever by Autonomous-Sensory-Meridian-Response. A high-end-3D-recording technology that enables sensory responses from the brain via audio. The sound of the spring product range was brought „alive“ and spread across all digital channels. HORNBACH reanimated sensory memories and improved the brand’s profile. - +10pp “This is a brand that shares a true passion for DIY” 1, - +10pp “This is brand is a true authority when it comes to DIY” Emotion stimulated online shopping led to a significant increase in sales. - PR-value of over 17 Mio € Earned Media1 - increase of +17% in intention to visit2 - +16% purchase intention2 - +27% in gardening items