Hornbach: You Are Alive. Do You Remember? [Case film]

Credits & Description:

Agency: Heimat Werbeagentur Gmbh
Brand: Hornbach Baumarkt Ag
Country: Germany
Hornbach, Head of Marketing: Thomas Schnaitmann
Hornbach, Head of Brand Communications: Julia Ziegelmann
Heimat, Chief Creative Officer + Creative Director: Guido Heffels
Heimat, Agency Management Executive: Matthias von Bechtolsheim
Heimat, Agency Management Executive: Maik Richter
Heimat, Agency Account Superviser: Tim Holtkötter
Heimat, Agency Account Manager: Franziska Lequen
Heimat, Senior Art Director: Felix Pfannmüller
Heimat, Senior Copywriter: Marlon Fischer
Heimat, Junior Art Director: Marco Bienek
Heimat, Junior Copywriter: Mo Sadeghi
Synopsis:
In today´s digital world, people easily forget about the analogue reality and haptic experiences. HORNBACH, as the quintessence of authentic, physical gardening experiences, wanted to remind the people of the satisfying experiences while working on a backyard project. Our TV commercials focus on the ambivalence that DIY ‘looks’ uncomfortable, but ‘feels’ pleasurable. Although our hero violently tumbles through nails and stones, he’s loving every moment of it. Online we enable sensory experienced online shopping. HORNBACH reanimated sensual DIY memories, which significantly improved the brand’s profile. - +10pp “This is a brand that shares a true passion for DIY” 1, - +10pp “This is brand is a true authority when it comes to DIY” The positive resonance resulted in unbelievable results. - 17Mio€ Earned Media1 - +17% in intention to visit2 - +16% purchase intention2 - +27% in gardening items .