Brand: Höseg
Agency: Grey Mexico
CCO: Humberto Polar
Content Director: Daniel de León, Gustavo González y Felipe Spinola
Storyteller: Jorge De Jacobis
Designer: Janeth Vázquez, María Quintana
Production Company: Kubrick, any story any media
Production: Diego Espinoza
Director: Hermán Velit Uribe
Production: Rossana Velasco
Coordination: Andrés Becerra
Development: Unexpected Web Company.
Developer: Iván Medina
Developer: Nancy Zitle JuárezCo-Founder / CEO: Juanca Sznak
Web project manager: Caro Saux
Web Design and coding: Mayo
Web designer: Vinicius Pineschi
Web coder: Jorge Cañari
Spreading Warmth concept: Lanfranco & Cordova
Published: May 2018
Synopsis:
Grey Mexico and Höseg, the high-end Peruvian "outdoor" clothing brand characterized by the "buy one, donate one" business model, has launched the interactive experience: "Share your warmth". It is a mobile campaign in which, through a specially developed technology that allows "warm up" by simply touching the screen of the mobile, the brand invites users to buy a coat so that Höseg donates another to children in conditions of extreme poverty of high Andean communities of Peru.
In Peru, more than 1.5 million underprivileged children live in temperatures below 0 degrees. Hoseg, a Peruvian brand of collaborative outerwear, helps them through a "buy one, give one" model, so that when you buy a jacket Hoseg gives another one to a child in need. But because the brand is still pretty unknown, we still need to sell more jackets to help more kids. To make it happen, Grey Mexico has created the possibility to "Share Your Warmth" through your mobile phone.