Brand: Hostelworld
Category: Transport & Tourism
Geo: United Kingdom
Advertising Agency: Lucky Generals, London, UK
Production Company: Moxie Pictures
Director: Vaughan Arnell
Production company producer: Sue Caldwell
Editing house/editor: David Webb - Final Cut
Post-production: The Mill
Sound design: Final Cut
Audio post-production: Final Cut
Synopsis:
Charlie Sheen tries to redeem his bad-boy image in the latest spoof campaign from Hostelworld created by Lucky Generals.
In a nod to the fake news phenomenon, six short videos "break" scandals such as "Sheen caught on camera sleeping with seven people" and "Sheen in 8am shot shocker". But nothing is as it seems, naturally – twists at the end of the spots reveal the former wild boy in tame scenarios such as sleeping in a dorm room, playing chess and table tennis, and drinking wheatgrass shots.