| Red Apple International Advertising Festival 2016 | ||
|---|---|---|
| Digital advertising (campaigns) | Online video campaign | Bronze |
| Digital advertising (interactive tools) | Internet video | Shortlist |
| Promo campaigns | Best sales promotion campaign | Shortlist |
| Promo campaigns | Best digital marketing campaign | Bronze |
Category: Electronics, Technology
Media: Digital
Brand: Hotpoint
Agency: Friends
Advertising Agency: Friends, Moscow, Russia
Creative Director: Denis Eliseev, Arina Avdeeva
Account manager: Anna Giers
Creative: Nikita Shipov
Art Director: Alexander Bayartaev
Copywriter: Alexander Boyko-Babiy
Digital Producer: Peter Fomichev
Video Producer: Alya Lugovaya
Video Production: Bakehouse Production
Director / Director of Photography: Konstantin Korobkin
Marketing Communications Manager: Anna Vlasova
PR&Digital Marketing Communications Manager: Anna Sergienko
Brand Specialist / ATL and Promo: Inna Shkuro
Geo: Russia
Published: February 2016
Description: To show that Hotpoint Natis washing machine is perfect for delicate washing, we decided to wash the thing you really care of — a million rubles in cash.