HP: Magic Words, 1 [02.00]

Credits & Description:

Company: HP Inc.

Media: Ambient
Title: Magic Words – The Booth
Product: Ink Advantage Ultra
Partner/Chief Creative Officer: Luiz Sanches

Executive Creative Director: Bruno Prosperi

Creative Director: Marcelo Nogueira, Pernil, Benjamin Yung Jr, Andre Gola 

Digital Creative Director: Luciana Haguiara
Head of Art: Pedro Burneiko

Art Director: Pedro Burneiko, Luciano Lincoln, Renato Jun Okida, Nando Sperb, Tiago Padilia

Copywriter: Luciana Haguiara, Daniel Oksenberg

Creative Technologist: Renato Jun Okida
UX: Caroline Kayatt 

Agency TVC production: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka
Technology Director: Eduardo Bruschi 
Project Manager: Mayra Otsuka 

Content Director: Chris Melo 

Photographers: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa

Film Production: Bando
Studio 
Director: Leandro HBL 
Executive Producer: Marcela Sutter 

Photography Director: Vagner Jabour 

Editing: Guilherme Tensol / Lucas Rangel 
Finalization: Rudá Cordaro 
Audio
Production House: Satélite 
Technology
Production House: The Goodfellas 

Account Services: Filipe Bartholomeu, Juliana Janot Vilhena Nascimento, Thamy Alegria Ortiz e Stéffano Coelho

Digital Integration Director: Kauê Lara Cury 

Public Relations: Tiara Vaz, Anna Pires (In Press)
Media: Carla Durighetto, Fernanda Maia e Paula Kosugi 
Approval: Nara Marques, Eduardo Portillo e Shuchi Sarkar
Magic Words is a platform developed by AlmapBBDO for HP, aimed at reinventing the way people preserve their memories.
The project is a very powerful document to Brazilian culture. Think about a country that has more than 13 million illiterate people. How many stories they have that go unwritten and how many memories would be lost? HP core is technology and technology needs to be used to empower people. So, we developed an innovation using Google Speech API that captures stories through speech, transforms it into text and prints it in real time. And with that, we hit the road.