HP: Magic Words, 2

Credits & Description:

Company: HP Inc.
Title: Magic Words
Agency: ALMAP BBDO Brazil
Product: Ink Advantage Ultra
Partner/Chief Creative Officer: Luiz Sanches
Executive Creative Director: Bruno Prosperi
Creative Director: Marcelo Nogueira, Pernil, Benjamin Yung Jr, Andre Gola,
Digital Creative Director: Luciana Haguiara
Head of Art: Pedro Burneiko
Art Director: Pedro Burneiko, Luciano Lincoln, Renato Jun Okida, Nando Sperb, Tiago Padilia
Copywriter: Luciana Haguiara, Daniel Oksenberg
Creative Technologist: Renato Jun Okida
UX: Caroline Kayatt
Agency TVC production: Vera Jacinto, Diego Villas Boas, Fernando Yamanaka
Technology Director: Eduardo Bruschi
Project Manager: Mayra Otsuka
Content Director: Chris Melo
Photographers: Gabriel Bianchini, José Cabaço, Ale Charro e Samuel Costa
Film Production: Bando Studio
Director: Leandro HBL
Executive Producer: Marcela Sutter
Photography Director: Vagner Jabour
Editing: Guilherme Tensol / Lucas Rangel
Finalization: Rudá Cordaro
Audio Production House: Satélite
Technology Production House: The Goodfellas
Account Services: Filipe Bartholomeu, Juliana Janot Vilhena Nascimento, Thamy Alegria Ortiz e Stéffano Coelho
Digital Integration Director: Kauê Lara Cury
Public Relations: Tiara Vaz, Anna Pires (In Press)
Media: Carla Durighetto, Fernanda Maia e Paula Kosugi
Approval: Nara Marques, Eduardo Portillo e Shuchi Sarkar
In Brazil, there are more than 13 million illiterate people. Thinking about how many stories go unwritten and how many memories would be lost, HP started out looking for stories all across Brazil. And, one by one, they were recorded via voice command and printed in real time. Those pages were turned into books, and the stories into a documentary. With the same technology, HP also created a booth that could print a unique postcard. No Brasil, existem mais de 13 milhões de pessoas que nunca foram alfabetizadas. Pensando sobre quantas histórias deixam de ser escritas e quantas memórias se perdem, a HP Inc. foi a procura desses personagens e suas narrativas por todo o Brasil. Essas histórias foram gravadas, uma a uma, por meio de comando de voz e impressas em tempo real. Encardenadas manualmente, viraram livro. Os autores, seu relatos e universos estão foram documentados no filme Magic Words. Com esta mesma tecnologia, a HP também desenvolveu uma cabine, posta na estação Central do Brasil, no Rio de Janeiro, onde o público gravava mensagens por comando de voz, transformadas em cartão-postal.