Campaign title: The Journey of Taking Business Further
Client: The Hong Kong and Shanghai Banking Corporation Limited
Film director: Alfred Hau
Creative Team:
MD and Chief creative officer: Keith Ho
Group creative director: Keith Lo
Creative director: Christopher Lee
Associate creative director: Dave Ho
Associate creative director: Henry Yim
Account Servicing Team:
Director of client services: Eric Leong Director of Client Services
Group account director: Joyce Yiu
Associate account director: Apple Lam
Account manager: Anna Wong
Senior account executive: Matthew Lee
Media agency: Mindshare
Exposure: TV, print, OOH, digital