Alternative title: Mate10 for yourself
Category: Electronics, Technology
Media: Film
Brand: Huawei
Agency: Insight Group
Geo: China
Advertising Agency: INSIGHT GROUP, Guangzhou, China
Executive Creative Director: Music Zhang
Creative Director: YanMing Li
Art Directors: Lin Yue, Zhibiao Gao
Copywriters: YanMing Li, Qiu Jing, Luke Somasundram
Production: INCEPTION FILM
Director: Julien Ayrault
Art Director: Jialun Huang
Creative: Music Zhang
Creative: YanMing Li
Creative: qiu jing
Creative: Luke somasundram
Deputy Creative Director: Queenie
Producer: Amy Luo
Executive Producer: Linqi Shen
Account Director: Crystal Li
Client Team Director: Yupu Hu
Editor: Jiabin Jiang
Editor: Yuchun Lai
Associate Producer: Huiying Jiang
Photographer: Julien Ayrault
Music: Beier Chen
General Manager: Carrie Tan
General Manager: Lin Jun
Colourist: Baillier
Colourist: Ying Yong
Account manager: Xueying Zhong
Client: HUAWEI TECHNOLOGIES CO.LTD
Clothing stylist:Corinne
Client marketing manager:Lulu Sun
Photographer: Julien Ayrault
Published: March 2018
Synopsis:
Copping up with the need of nowadays female consumers, HUAWEI Mate 10 has now released a special mobile in pinky gold. Considering women are playing increasingly important role in nowadays societies, HUAWEI strategically promotes this specialized phone by launching a themed campaign #foryourself , in order to support female self-reliant theory and to raise them the awareness of self-improvement. Throughout the campaign, 7 independent ladies demonstrate 7 different forms of female self-reliant in modern life. The commercial video delivers strong messages, not only but includes: women should start from their hearts, they deserve to have dreams and have the chances to make their dreams come true; they have the privilege to make friends they as wished and to explore want they want to; they are qualified to form their own values and their points of view to life.