Advertised brand: Huffy
Advert title(s): Mae/Office
Headline and copy text: [At an empty bike stand outside an office building] “This is so sad. No bikes. Let’s go see if we can find some adults that will ride a bike like a kid again...”
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website: http://brunnerworks.com
Creative Director: Dave Vissat
Art Director: Elizabeth Maloy
Copywriter: Alex Greco
Additional credits:
Chief Creative Officer: Rob Schapiro
Executive Creative Director: Jay Giesen
Agency Producer: Matt Haritan
Production Co.: Fried Okra Entertainment
Dir./Cameraman: Ernie Mosteller
D.P.: Francisco Aliwalas
Producer: Rich Rosenfeld
Cameraman: Greg Frank
SpokesKid: 10-y-o Grace Blias
Post: Cerebral Lounge
Editors: Mia Regalado, Michele DiRenzo
Post Producer: Kate McCoy
Designers: Ian Corey, Chris DiNardo, Ryan Roehl
Sound: Clean Cuts
Sound Design: Alex Righter
Music Sup.: Dave Bell
Audio Producer: Olya Doughtery
Published: May, 2014
Short rationale: The largest sales barrier for adult women’s bicycle, is moms’ lack of time. In unscripted, online “surprise” videos, 2:30 – 4:00 long, a 10-year-old kid gets unsuspecting moms—strangers—to go for a ride. A mom can be “too busy” for a bike, but for a kid? Supporting print depicts moms on bikes as escaping from their work and chores. And a related Facebook giveaway sweepstakes encourages moms to share humorous, hand-lettered, photo-illustrated bike/life tips that support making time for a bike ride.