Advertised brand: Huffy Bikes
Advertising Agency: Brunner, Pittsburgh, U.S.A.
Agency website: http:// brunnerworks.com
Creative Director: Dave Vissat
Art Director: Maria Gualtieri Bowers
Copywriter: Ashley Cagle Conrad
Additional credits:
CCO: Rob Schapiro
Agency Producer: Matt Haritan
Editor/Animator: Jason Mileto
Account Director: Jake Bendel
Dir. Social Media: George Potts
Media Director: Bill Zeigler
Production Co.: Fried Okra Entertainment
Dir.: Ernie Mosteller
D.P.: Francisco Aliwalas
Post: Animal
Colorist: Allan Stallard
Sound: Market Street Sound
Engineer: Rob Deaner
Published: April, 2016
Short rationale: Inexpensive bikes, meant for casual use, especially relaxation, are the fastest growing segment of the bike market. In 6 short spots, plus a longer intro, preteens enact adults’ stressed Tweets (hastagged #grownupproblems), and suggest a bike ride as a way to unwind.