Backed by a £4.5 million marketing campaign, BMB’s step-changing work marks a new strategy for Hula Hoops, in a push that will appeal to more households across the UK than ever before.
Media Type: Online
Country: United Kingdom
Industry: Confectionery, Snacks
Advertising Agency: BMB, London, UK
Head of Marketing & Formats, KP Snacks: Vijay Bhardwaj
Chief Creative Officer: Jules Chalkley
Creative Director: Jay Pond-Jones
Creatives: Pete Ioulianou, Ollie Agius
Account Director: Katherine Watson
Agency Producer: Catharine Griffiths
Director/Production Co.: Jim Gilchrist/ Outsider
Producer: Tex Travi
Editor: Ben Campbell/ Cut + Run
Sound Design: Parv Thind, Wave Studios
DoP: Tim Maurice-Jones
Media Planning/Buying: VIizeum
VFX: MPC
VFX Supervisor: Iain Murray
VFX Producer: Louise Unwin
Grade/Colourist: Jean-Clément Soret, MPC
Date: February, 2017