Hungarian Telekom: Shared Heartbeats

Credits & Description:

Brand: Hungarian Telekom
Media: Online
Category: Electronics, Technology
Agency: Isobar
Geo: Hungary
Hungarian Telekom: Shared Heartbeats
Advertising Agency: Isobar, Budapest, Hungary
Creative Directors: George Sugitomo, Márton Jedlicska
Art Directors: Gillotte Emese, Ádám Erdész
Copywriters: Dorottya Tóth, Márk Hanyecz
Junior Art Director: Ádám Sándor
Motion Designer: Gyula Tóth
UI Designer: Márta Szőke
iOS Developer: Dávid Bajzik
Designer: Mónika Horváth
Account Director: Béla Kovács
Account manager: Péter Békássy
Strategic Planner: Balázs Száday
Chief Technology Officer: Tibor Vajda
The moment a child is born, a strong bond arises, but there’s one fundamental connection which is lost along the way. Before giving birth, the most important sound a child hears is the mother’s heartbeat. The calming nature of this ever-pounding rhythm is essential. Telekom’s Shared Heartbeats app now broadcasts this sound to newborn babies with a simple synchronization. The app detects the mother’s heartbeat via the Apple Watch and links it to a Bluetooth speaker put next to the child to give them the reassuring they suddenly miss. This connection is an important aspect regarding the babies’ health.