| One Show 2014 | ||
|---|---|---|
| Advertising | Consumer Television / :30/:25 - Single | Merit Pencil |
| The New York Festival, 2014 | ||
| Film | Direction | Third Prize Award |
| Clio Awards, 2014 | ||
| CLIO Music Film | Use of Music - Licensed: Commercials (under one 1 minute) | Bronze |
Remember when no one could save the day like Dad? That was then. This is next. Experience the All-New Hyundai Genesis at http://www.HyundaiGenesis.com.
The Big Game is almost here and Hyundai has just released their two spots appearing in the game. Below is information on both spots plus the links to view/share the spots. The creative for both spots was developed by Hyundai’s agency, INNOCEAN USA.
Genesis: “Dad’s Sixth Sense” (:30)
Air Time: First quarter
Music: Bruno Mars Soundtrack “Count on Me”
Spot Description: “Dad’s Sixth Sense” features the all-new 2015 Hyundai Genesis, dramatizing the near misses and saves of everyday parenting. The commercial is a heartfelt, humorous father and son story filled with breathtaking saves, culminating with a hair-raising near miss – thanks to Genesis’s Automatic Emergency Braking system. The commercial features the song, “Count On Me” from Bruno Mars’ multi-platinum debut album “Doo-Wops & Hooligans.”
Media: TV
Category: Automotive
Brand: Hyundai
Geo: Americas, United States
Advertising Agency: Innocean, USA
Music: Bruno Mars
Director: Frank Todaro
Art Director Vince Feliciano
Writer Josh Cassidy, James Embry
Creative Director Robert Prins, Max Godsil
Production Company Moxie Pictures / Los Angeles, Arcade Edit / Los Angeles
Agency Producer Jamil Bardowell, Brandon Boerner, Harry Lowell
Executive Creative Director
Greg Braun