The winning history of the previous i30 led to a powerful narrative for the next. Not content with merely evolving, Hyundai chose to totally reinvent the car and Innocean created an idea to match. The commercial sees the previous i30 plummet to earth accompanied by an elegant and restrained soundtrack. It pays homage to the previous award-winning model, before the car smashes into the ground. Out of the mesmerisingly beautiful dust cloud emerges the new totally reinvented i30. A voice over says, "What do you do after you've won Australia's Best Car's Award 6 times? You start again." A super reads: Reinvented i30. Never Rest.
Media: TV
Category: Automotive
Client: Hyundai Motor Company Australia
Agency: Innocean Australia
Production: Collider Films
Country: Australia
Director: Daniel Askill
Director: Lorin Askill
Client: HYUNDAI AUSTRALIA MOTOR CAR COMPANY
Production Company Producer: Julianne Shelton
Planning Director: scott davis
Photographer Producer: Melanie Reardon
Executive Creative Director: Steve Jackson
Creative team: Daryl Corps
Creative team: Dave Shirlaw
Art Director: Steve Carlin
Copywriter: Dean Hamilton
Copywriter: Dave King
Producer: Jacqui Walker
Producer: Karla Henwood
Production company: Collider Films
Executive Producer: Rachael Ford Davies
Executive Producer: Alastair Stephen
Executive Producer: Alison Lydiard
Executive Producer: Steve York
Visual Effects: justin bromley
Visual Effects: Stuart White
Sound Design: Simon Lister
Head of Digital: Trevor Crossman
Account Director: Vincent Pled
Post production: FIN DESIGN EFFECTS
Composer: Michael Yezerski
Photographer: Photoplay
Photographer: Michael Corridore
Retoucher: Cream Studios
Print Producer: Warrick Nicholson
Music + Sound Production: Nylon Studios
Account manager: Kat Knight
Group Business Director: Philip Sherar
DIRECTOR OF MARKETING: Oliver Mann
GENERAL MANAGER MARKETING: Andrew Knox
PRODUCT MARKETING MANAGER: Nick Cook
PRODUCT MARKETING CO-ORDINATOR: Katrina Mendoza