IBM: Smarter Planet

Credits & Description:

For the latest installment in IBM’s Smarter Planet campaign, we got to channel our inner Paul Rand for a series of deceptively simple animations that celebrate the role of big data across multiple industries. We were even allowed to animated Rand’s famous Eye Bee M “Rebus!”
Smarter Planet
Motion - Graphics
SILVER
CLIENT IBM
AGENCY Buck Design
COUNTRY United States
EXECUTIVE CREATIVE DIRECTOR Orion Tait
CREATIVE DIRECTOR Thomas Schmid
DESIGNER Thomas Schmid
DESIGNER Yker Moreno
DESIGNER Justin Fines
DESIGNER Laura Alejo
DESIGNER Nicolo Bianchino
DESIGNER Stephen Kelleher
DESIGNER Gareth O'Brien
DESIGNER Daniel Oeffinger
DESIGNER Freddy Arenas
DESIGNER Bran Dougherty-Johnson
DESIGNER Emmett Dzieza
ANIMATOR Nicolo Bianchino
ANIMATOR Ian Sigmon
ANIMATOR Andrew Schoneweis
ANIMATOR Hayato Yamane
DIRECTOR Buck
EXECUTIVE PRODUCER Anne Skopas
PRODUCER Kevin Hall
MUSIC/COMPOSER Jason Krebs at PULSE Music
PRODUCTION COORDINATOR Ann Seymour