IBM Film The Cognitive Dress by Ogilvy & Mather New York

The Film titled The Cognitive Dress was done by Ogilvy & Mather New York advertising agency for subbrand: IBM Watson (brand: IBM) in United States. It was released in May 2016.

IBM: The Cognitive Dress

Awards:

One Show 2017
Branded EntertainmentInnovation In Branded EntertainmentMerit
Intellectual PropertyPhysical ProductMerit
Caples Awards 2017
The WinnersIntegrated Campaign (Over $100k)Bronze
The WinnersCreative Use of DataSilver

Credits & Description:

Media: Ambient
Category: Other
Client: IBM + Marchesa
Agency: Ogilvy New York
Country: United States of America
Category: Technology Software - Internet / Telecommunications / Software & Apps
Art Director: Dennis Kung
Copywriter: Stephanie Cajucom
Chief Creative Officer: Steve Simpson
Creative Director: Juliane Hadem
Agency Producer: David Ross / Sarah Pascale
Content Strategist: Eva Augustyn / Nika Gokhman
Executive Creative Director: Vicki Azarian
Media Company: Neo@Ogilvy / New York
Product Manager: Sean Palmer / Kyle Ross
Sound Designer: Karl Westman
Marchesa is an iconic high fashion brand that inspires, empowers and creates. With help from IBM see how they worked together to out think the limits of fashion.