Vancouver-based Wasserman + Partners’ integrated campaign for ICBC (Insurance Corporation of British Columbia) featuring a fictional support group of eight “Dirty Drivers” whose bad driving habits cost them money and hurt the environment. The goal of the campaign to educate people about safe driving and how even the smallest behavioural changes can help them save money and reduce their carbon emissions.
The campaign was headed-up by Wasserman + Partners' newly appointed CD Liam Greenlaw who also directed the campaign.
Project name: Drive Smart. Save Green.
Client: ICBC (Insurance Corporation of British Columbia)
VP, Strategic Marketing, ICBC: Jeff Schulz
Manager, Marketing Services, ICBC: Jeanie Pan
Advertising Manager, ICBC: Reg Romero
Marketing Communications Specialist, ICBC: Rod Raedler
Creative Agency: Wasserman + Partners Advertising, Vancouver
Creative Director: Liam Greenlaw
Art Director: Liam Greenlaw
Copywriter: Liam Greenlaw, Steve Zaozirny
Interactive Art Director: Andrew Fransblow
Agency Producer: Karen Brown
Accounts Team: Karen Nishi, VP, Strategic Planning; Sean Weller, Account Supervisor
Digital Producer: Karen Brown, Peter Lanfear
Developer: Dave Olsson
Production Company: The Garden, Toronto
Director: Liam Greenlaw
Executive Producer: Karen Silver
Director of Photography: Stewart Whelan
Line Producer: JC Doucet
Editorial: JMB Post, Vancouver
Music/Sound Design: Wave Sound Productions, Vancouver
URL: Drive Smart. Save Green.
http://www.drivesmartsavegreen.com/