ICC via CHE Proximity launches the 2015 Cricket World Cup campaign with "Greatness is Contagiousâ"message. Based on the insight that you canât help but be affected when youâre in the presence of greatness, the 60s TVC cuts across the globe showing the shared passion of fans and players alike.
Category: Entertainment & leisure
Client: ICC Cricket World Cup
Agency: CHE Proximity
Production: The Sweetshop
Country: Australia
Director: Ben Quinn
Executive Creative Director: Leon Wilson
Copywriter: sam harris
Art Director: Tom Wenborn
Account Director: Mike Stuart
Agency Producer: Sandi Gracin
Agency Producer: Leisel Haug