IDI Pharmaceuticals Film, Digital Cinzia Your Skin Friend by Leo Burnett Milan

The Film titled Cinzia Your Skin Friend was done by Leo Burnett Milan advertising agency for subbrand: IDI Pharmaceuticals (brand: IDI Pharmaceuticals) in Italy. It was released in May 2013.

IDI Pharmaceuticals: Cinzia Your Skin Friend

Awards:

ADC*E 2013
Promotions, new media, events WinnersPromotionsGold
PIAF, 2013
ART OF DELIVERYMedia engagementBronze
International GrandPrix Advertising Strategies, 2014
Winners-Competitive Advertising

Credits & Description:

Title: Cinzia, la tua amica per la pelle
31% of Italian woman (18-45) intending to buy dermatological products on the Internet instead of asking a pharmacist or looking for a specific research. The Internet is a chaotic universe of information and itâs hard to distinguish between good advice and dangerous remedies.IDI Pharmaceuticals, a niche company but at cutting edge of dermatological research, wants to show them that its safer to trust to qualified experts so here's what Leo Burnett, M...

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