Category: Other Screens
Advertiser: YAMAZEN CORPORATION
Product/Service: IESORA
Agency: DENTSU KANSAI
Production Company: AT ARMZ, Osaka, JAPAN
Date of First Appearance: Jan 15 2011
Creative Director: Takahisa Yano
Copywriter: Takahisa Yano
Agency Producer: Takahisa Yano
Producer: Yousuke Katsuno
Director: Kazuki Sakabe
Editor: Takahiko Mikami
Sound Design/Arrangement: Hisashi Kumagai
Cameraman: Syoji Anzai
Lighting: Nobuyo Kure
Account Manager: Junichiro Nakano/Takanori Hosoi
Planner: Takahisa Yano
Editing Company: Imagica West Corp.
Other Credits: Production Manager: Mirei Tani
English Description
In Japan divorce rate has been rising and it has been a serious social issue.
These future divorces might be avoided if we could simulate each other before we get married. The core idea is to communicate the importance of simulation by showing peoples regret through wedding simulator.