Category: Other Screens
Advertiser: YAMAZEN CORPORATION
Product/Service: IESORA
Agency: DENTSU KANSAI
Production Company: AT ARMZ, Osaka, JAPAN
Date of First Appearance: Jan 15 2011
Creative Director: Takahisa Yano
Copywriter: Takahisa Yano
Agency Producer: Takahisa Yano
Producer: Yousuke Katsuno
Director: Kazuki Sakabe
Editor: Takahiko Mikami
Sound Design/Arrangement: Hisashi Kumagai
Cameraman: Syoji Anzai
Lighting: Nobuyo Kure
Account Manager: Junichiro Nakano/Takanori Hosoi
Planner: Takahisa Yano
Editing Company: Imagica West Corp.
Other Credits: Production Manager: Mirei Tani
English Description
“Middle age divorce” is defined as a divorce after 20 years of married life. In Japan middle age divorce rate has been rising and it is a serious social issue. By showing couple about to divorce, we communicated the importance of simulation in the beginning. Same as purchasing a home solar system, our goal was to communicate the importance of simulation to the target.