Media: TV
Category: Food
Client: IHOP
Agency: Droga5, New York
Production: MJZ
Country: United States of America
Director: Tom Kuntz
Executive Creative Director: scott bell
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Creative Director: Todd Rone Parker
Creative Director: Dan Kelly
Copywriter: Ryan Snyder
Art Director: Katie Willis
Designer: Nate Moore
Chief Strategy Officer: Jonny Bauer
Dan Kelly (Copy)
Associate Design Director Nate Moore
Chief Creation Officer Sally-Ann Dale
Co-Director of Film Production Jesse Brihn
Co-Director of Film Production Bryan Litman
Executive Producer, Film Amanda Revere
Executive Producer, Experiential Ryan McGrath
Producer, Film Forrest Holt
Music Supervisors Mike Ladman
Director of Business Affairs Jocelyn Howard
Business Affairs Manager Abigail Press
Global Chief Strategy Officer Jonny Bauer
Group Strategy Director Katy Alonzo
Strategy Director Kristen Mooney
Senior Strategist Sarah Garman
Strategist Alex Cohen
Group Communications Strategist Amy Rappo
Communications Strategist Parks Middleton
Data Strategist Ryan Miller
Group Account Director Alex Woods
Account Director Lauren Tomlinson
Account Supervisor Doug Keith
Associate Account Manager Janelle Whitehurst
Group Project Manager Bill Wilson
Synopsis:
This film is based on true pancake events. Hurry into IHOP for All You Can Eat Pancakes for $3.99 until Feb. 11.
Droga5 creates hype for the warm breakfast confection with its spot opening on an airline pilot and his co-pilot going through the motions of their preflight safety check. But in an amusing twist, rather than hearing the expected technical aeroplane jargon, the pilots replace all their keywords with “pancakes” as it becomes clear that they’re re-routing the plane and all the passengers to IHOP for All You Can Eat Pancakes.