Advertiser: IINET
Agency: BELGIOVANE WILLIAMS MACKAY
Category: Short Format Internet Film
Account Manager: Ashley New
Planner: Megan Hales
Creative Director: Rocky Ronallo
Director: Romain Borrel
Animation: Cirkus
Editing Company: Cirkus
Sound Design/Arrangement: Anthony Aston, Nylon Studios Sydney
Copywriter: Blake Arthur
Producer: Felicia Brunsting
Agency Producer: Ian Ford
Art Director: Matt Ennis
Executive Creative Director: Rob Belgiovane
Account Supervisor: Simon Hadfield
Brief Explanation
iinet had repositioned itself as a ‘Life Upgrader’ instead of a telecommunications provider. The company knew it could do this because it had always searched for a better way to do things. Its founder believed in this so much he hacked into Australia’s biggest telco in the 90s to bring ADSL broadband to Australia. He is the Original Upgrader, and we needed to tell his story.So we brought the story of iinet CEO Michel Malone to life in a short animated film to live on the new ‘Life Upgraded’ website.