| Ad Stars 2018 | ||
|---|---|---|
| Interactive | Product & Service: Furniture / Household | Bronze |
| Interactive | Interactive Craft: Innovative Use of Technology | Crystal |
| Interactive | Interactive Craft: User Experience (UX) | Crystal |
| Interactive | Use of Interactive: Other interactive works (Games/Branded Tech) | Crystal |
Brand Ikea & Tencent
Agency F5 Shanghai
Synopsis:
IKEA China has a mission to make great living spaces for China. They wanted to inspire people to create comfortable living spaces that all could enjoy. For this campaign, IKEA has defined the target to be those that are about to get married or the newly-wed. That’s because, in China, the cultural norm is for those that are about to get married to own an apartment; all ready to start their own families. Therefore, the mission of them is to inspire people to make room for life by attracting them to come and visit the IKEA showroom. IKEA collaborated with Tencent for this project.