| One Show 2018 | ||
|---|---|---|
| Social Media | Branded Social Post / Campaign | Gold |
| Direct Marketing | Innovation in Direct | Bronze |
| Lions Reach 2018 | ||
| PR Lions | Innovative Use of Social Media | Bronze Lion |
| D&AD Awards 2018 | ||
| PR | Creative B2C Campaign | Wood Pencil |
| Direct | Direct Response/Digital | Wood Pencil |
| Integrated | Earned Media/Large Business (over 500 employees) | Wood Pencil |
| Spikes Asia 2018 | ||
| Integrated | - | Silver Spike |
| PR | Use of Events & Stunts | Silver Spike |
| Brand Experience & Activation | Guerrilla Marketing & Stunts | Bronze Spike |
| Direct | Launch / Re-launch | Bronze Spike |
| Entertainment | Use of Talent | Bronze Spike |
| Lions Entertainment 2018 | ||
| Entertainment Lions | Talent: Digital & Social | Silver Lion |
Agency: BBH Singapore
Client: IKEA
Advertising Agency: BBH Singapore
Production Company: Freeflow / Facebook Creative Shop
Creative Director: Nikhil Panjwani
ART DIRECTOR: Jon Loke, Kooichi Chee
WRITER: Nikhil Panjwani
CHIEF CREATIVE OFFICER: Mark D’Arcy
CREATIVE DIRECTOR: Nikhil Panjwani, Joakim Borgstrom
PRODUCTION COMPANY: Freeflow Productions / Singapore
DIRECTOR: Peggy Goh
PRODUCER
Matthew Drury
Claire Davidson
Graham Dillon
AGENCY PRODUCER
Jade Cheng
Abbas Zafar
Daphne Ng
CONTENT STRATEGIST
James Sowden
Josie Khng
Heidi Lahtinen
CREATIVE TEAM
Maurice Wee
Yashanti Yap
Soo Yeon Bae
Zac Ong
Emily Rosen
Anastasia Serdukova
Rafael Guida
EXECUTIVE CREATIVE DIRECTOR: Joakim Borgstrom
MEDIA COMPANY
Facebook Creative Shop / South East Asia
PRODUCT MANAGER
Kim Teo
PROGRAMMER
Lee Adamson
SOCIAL MEDIA MANAGER
Nurul Maideen
TECHNICAL PRODUCER
Sher Texeira
Timothy Huang
Roger Ng
Gloria Goh
TAGS: RETAIL
Published: August 2017
Description:
This year, the 2018 IKEA Catalogue is truly unforgettable. Meet Yanjaa Wintersoul, the 23 year old two-time world memory champion, who has learned every detail of the 2018 IKEA Catalogue - all 328 pages of it. And she did it in just one week. Pick any random page from the 2018 IKEA Catalogue and Wintersoul can recite almost every infinite detail. BBH Singapore launched the campaign with a series of content films, digital and social activities, print and out of home.